Harnessing Study guides, Class notes & Summaries

Summary of all materials from week 1-8. Includes notes on the lectures and all the articles.

Summary of the lectures and literature of the minor 'Harnessing Creativity' (2021)

Content: - JUDGEMENT UNDER UNCERTAINTY: HEURISTICS AND BIASES - A DUAL-SYSTEM FRAMEWORK TO UNDERSTAND PREFERENCE CONSTRUCTION PROCESSES IN CHOICE - A PERSPECTIVE ON JUDGMENT AND CHOICE MAPPING BOUNDED RATIONALITY - CHOICES, VALUES, AND FRAMES - HARNESSING THE SCIENCE OF PERSUASION - THE USES (AND ABUSES) OF INFLUENCE - A PRACTITIONER’S GUIDE TO NUDGING - EAST - 4 SIMPLE WAYS TO APPLY BEHAVIOURAL INSIGHTS - THE PROJECTIVE WAY OF KNOWING: A USEFUL HEURISTIC THAT SOMETIMES MISLEADS - CO...

In today’s society, social media marketing is ubiquitous. The aim of this course is to provide students with theoretical background as well as initial practical experiences to prepare them for entry level jobs in social media marketing. We discuss relevant theoretical knowledge about (social media) marketing communication, while striving for practical skills to develop social media marketing strategies. The main goal of the course is, thus, to create a theoretical foundation which can be appl...

Full summary of all lectures, plenary exercise sessions, and readings for the Business Information Management (BT1113) from the International Business Administration (IBA) course at RSM. Includes all lectures notes (13 lectures) and all reading notes, which come from the textbook John Gallaugher's (2018), “Information Systems: A Manager’s Guide to Harnessing Technology”, version 7.0.

Literature summary of the required readings for the BIM midterm. Includes chapter 1, 9, 5, 14, 16, and 2 of John Gallaugher's (2018), “Information Systems: A Manager’s Guide to Harnessing Technology”, version 7.0,eISBN: 978-1-4533-9404-5. Does NOT include chapter 3 and 4 (these chapters are case studies and they do not include a lot of new theory or concepts. I personally found it was better to just read through them). Does NOT include lecture content.